We love taking ideas for a spin and seeing where the road takes us. Sometimes, we land somewhere familiar yet fun. Other times, the way it turns out is way off-piste. Then there are times when, despite thinking we know the way, we stumble upon a far more exciting path than originally planned. We can make smart guesses, but until we jump in and explore, we can't tell what the most exciting, fun-filled route is from here to there.